British Brand Durex - Free Essay Example

Sample details Pages: 2 Words: 676 Downloads: 1 Date added: 2017/09/26 Category Advertising Essay Type Argumentative essay Tags: Innovation Essay Did you like this example? Durex is an established British brand manufacturing by SSL International. The name Durex refers to the short terms of â€Å"Durability, Reliability and Excellence. † (Durex, 2010) Durex aims to be highly innovation and socially responsible which have made Durex the world’s No 1 condom manufacturer. The company is the leader of the market in more than 40 countries and recognized internationally as a premium condom brand in terms of quality, safety and reliability. For Durex vision, it concerns on both quality and innovation. Durex, 2010) Durex has a serious and complex process in testing their condom samples. If one of the samples does not meet the standard, the whole batch of 432 thousands of condoms will be disposed. With that, it guarantees each of the condoms they sold is reliable and remains the best quality. (Durex, 2010) In addition, they frequently make product testing and undertake various researches in order to improve their products and explore new pro duct area through understanding the new trend of customer behaviors. Durex, 2010) Sexual Wellbeing Survey is one of the methods they use to understand customers needs and values. (Durex, 2010) Durex has a variety range of condoms that are not only aims to provide protection against STIs and unwanted pregnancies, but also provide a more enhanced sexual experience. Thus, the company’s primary audiences are aged 18 to 35 on the basis of they have different sexual needs and the sexual behavior is high. The target market was chosen based on few segmentation bases. In assessing target audience media consumption, consumer aged in the 18 to 35 would be able to be reached most effectively through print media on magazine and websites. 40 to 53. 2 % of this aged group is enjoying buying magazines (Asteroid, 2008). The reason of using magazine and website is because they have the greatest reach, highest impacts, with low cost. Besides, more than 35 % of this aged group would use coupo ns found in magazines or on packets (Asteroid, 2008). Thus, Durex could distribute cash coupons to them with the magazines to increase sales. According to Asteroid, of all the population in Australia, 56% are aged between 16 to 35 years old. In Australia, only 6% (200,000) of the Australian married women who are within the reproductive age use condoms for contraceptive. (Population report, 1999) Through the statics, it shows that customers with married status prefer not to use condom during their sex act in Australia. Base on the statistics, consumer age 20 to 35 singles or couples would be a better target market. Consumers who aged 20 to 24 have 25. 7% are partner and no children; consumers aged 25 to 29 who are singles and couples are 36. % (Asteroid, 2008). They are all well educated and usually earn high incomes in professional, white collar which have understanding and knowledge on using condom. They are living in cosmopolitan lifestyle with very active social lives. 57. 7 o f consumer who aged 20 to 34 are more likely to be in the AB quintile (Asteroid, 2008). According to Asteroid, it indicated that for women lifestyle magazines, Cleo and Cosmopolitan would appeal the most. For men lifestyle magazine, Men Health and men style would appeal the most. Television advertising promoting the brand, place advertisement within the 9:30 to midnight period would be most common amongst this particular age group. On the attitude basis, 50 to 60% of target audiences agree to the statement of â€Å"I trust well known brands better than the stores’ own. † And â€Å"I have favorite brands for most things I buy and I trend to stick to them† which indicate that target audiences are more likely to stick to Durex since it have a strong well known brand image. Also, 78. 4% believed that quality was more important than price (Asteroid, 2008). Although Durex becomes one of the biggest condom brands in the world with 73% market share, it grows even bigger recently. (Popsop, 2008) Durex starts to reposition their brand image with extra elements, joy. (Popsop, 2008) Through the introduction of the sex toys and new condoms as well as the new product line, Durex play, the sales has further increased by 10% and the global market share has increase 30% in US and Eastern Europe. (The Independent business, 2005) In addition, it remains the no 1 in 8 countries and no 2 in 5 countries. (The independent, 2005) Don’t waste time! Our writers will create an original "British Brand Durex" essay for you Create order

The History of Public Health and the Role of the...

Running head: PUBLIC HEALTH AND ROLE OF THE COMMUNITY HEALTH NURSE 1 PUBLIC HEALTH AND ROLE OF THE COMMUNITY HEALTH NURSE 2 The History of Public Health and the Role of the Community/Public Health Nurse When considering the evolution of healthcare and the role of the nurse in the United States, many people might first consider this in the context of the hospital setting. While the history of acute care is an important area to consider, it is imperative that equal attention be given to the history of public health and the role played by the nurse in this segment of the healthcare continuum. The purpose of this paper is to outline the history of the public health nurse and to specifically look at the role of nursing in†¦show more content†¦27). PUBLIC HEALTH AND ROLE OF THE COMMUNITY HEALTH NURSE 3 Historically, public health nurses have worked to improve the quality of life of vulnerable populations by striving to optimize health and social conditions. The population targeted by this profession is still consistent with this premise in the 21st century. Public health nurses in this day and age still work with vulnerable groups, but also with the general public. In public health nursing today, â€Å"high-risk, vulnerable populations are often the focus of care and may include the frail elderly, homeless individuals, sedentary individuals, smokers, teen mothers, and those at risk for a specific disease† (Kulbok, Thatcher, Park, Meszaros, 2012, para 3) Impact on Nursing Practice The role of the community or public health nurse in regards to hospice care is the position to be elaborated upon for this assignment. Generally, in order for a patient to qualify for healthcare coverage for hospice care, they must have a life expectancy of six months or less. Traditionally, people have considered patients with cancer to be the primary recipients of hospice care, but most any terminal disease process should qualify for this in home end of life care if the patient’s needs can be adequately met. There are also hospice care facilities where the patient is either transferred to a unit specified for this level of care, or a patientShow MoreRelatedHistory of Public Health Essay938 Words   |  4 PagesThe History of Public Health and the Role of the Community/Public Health Nurse Walden University NURS 4010 Section 04, Family, Community, and Population-Based Care 10 / 21 / 2012 The History of Public Health and the Role of the Community/Public Health Nurse Overview Public health, a population-centered nursing had been in existence since the late 1880s under the guise of different names. The focus of public health nursing was on sanitation, communicable diseaseRead MoreHistory Of Public Health Nursing880 Words   |  4 Pages The public health nurse has been called the leader in making improvements in the quality of health care for individuals, families, populations and communities (Stanhope Lancaster, 2014). As it has been stated nurses from around the world collaborate with one another and found that their population centered nursing share more similarities than differences (Stanhope Lancaster, 2014). Nurses who work outside of an institutional setting has been referred to as public health nurses, visiting nursesRead MorePublic Health Nursing History1148 Words   |  5 PagesVisiting home health nurses are a well-known profession and becoming more popular as time grows. The service of public health nursing was carried out on the frontier by nurses under the name of â€Å"Visiting nurse services† which were part of the late 19th century health reform out of ‘The Henry Street House’ in 1893, as discussed in the film â€Å"Nursing in America – A History of Social Reform†. They held many roles outside of nursing, those roles and missions and struggles will be discussed. The HenryRead MoreNursing And Public Health Nursing1537 Words   |  7 Pagesleaders and explain how their contributions impacted community/public health nursing. When it comes to nursing, there have been and are a number of individuals that have made a difference in nursing and have made a positive impact on nursing itself. Some of these impacts are still around and used today. There were a number of nurses who made a positive impact and made a difference in the lives of others and have saved lives as well. Without these nurses, hospitals and doctors would not be the same andRead MoreHistory of Community Health Nursing Essay1474 Words   |  6 PagesHistory of Community Nursing Matrix As long as people have existed, they needed to look after their health. As a result, the healthcare industry was born. Nurses were a vital part of that growing community. This paper will approach three different historical periods in the United States, discuss the nurse’s role in the community in regards to the major health issues of that period, how they partnered with the community to create new programs and finish with an intellectual discussion on how JeanRead MoreEssay about Evolution of Community and Public Health Nursing1093 Words   |  5 Pagesï » ¿ Evolution of Community and Public Health Nursing NUR/405 University of Phoenix Material Evolution of Community and Public Health Nursing Event or Influence: 2001 No Child Left Behind Act Key health issues This law was signed into law by George W. Bush on January 8, 2002 (Frontline, 2013). This law is a check point or educational average that measures improvement or decline in student ability through grades 3-8 annually in math and readingRead MorePublic Health School Nurse Essay1094 Words   |  5 PagesNursing Leads to a Healthier Community Elizabeth Ann Gonzalez Holmes Community College: Nursing II School Nursing Leads to a Healthier Community According to the National Center for Education Statistics there will be approximately 50.7 million students enrolled in the public-school system in the United States of America for fall of 2017 (National Center for Education Statistics, 2017). With childhood illnesses on the rise the need for public health school nurses are increasing, and the responsibilitiesRead MorePublic Health and Occupational Health Nursing732 Words   |  3 PagesPublic Health and Occupational Health Nursing The history of nursing is one of continual growth and development. The development of public health nursing as a profession is no different. The purpose of this paper is to look at how public health nursing has progressed and examine the impact it has had on contemporary work environments. History of Public Health Nursing Each generation brought with it new challenges, and public health nursing grew, along with other nursing professionsRead MoreA Pioneer in the Nursing Profession, Lillian Wald Essay717 Words   |  3 Pagesways. Wald is mostly recognized for her pioneering in public health nursing, but she impacted nursing as a whole in a way that changed the profession forever. Beginning of Ms. Wald’s Career In 1891, at the age of 22, Lillian Wald decided to attend nursing school. She moved to New York and acquired her education at New York Hospital’s Training School for nurses (National Women’s Hall of Fame, 2011, para. 1). Wald then became a registered nurse after completing school, and began her career. She startedRead MoreNeighborhood News: A Summary of Events from Episode 51837 Words   |  7 PagesNeighborhood News Summarize the events which took place during Episode 5 In episode 5, there is a forest fire that has been impacting the community. At first, this was supposed to be something that was easily contained. However, the dry and windy conditions have made the situation more extreme (with the lingering smoke posing as a health risk). As a result, an advisory has been issues for everyone to stay indoors unless outside travel is absolutely necessary. For the hospital, this means that

Challenges Facing In The Future of of Apple Inc †Free Samples

Question: Discuss about theChallenges Facing iIn The Future of of Apple Inc. Answer: Introduction Apple Inc. is known for its huge product lines, which ranges from laptops to mobiles to music stores. This report elaborates on the future of Apple Inc. in the market of smartphones, smart watches, tablets and laptop business. Discussion Apple Inc. is famous for its revolutionary and innovative smartphones. These smartphones provide high customer values as Apple boasts on the high quality of components they use for their smartphones (Yi and Gong 2013). Apple has been focusing on manufacturing the vital components of its smartphones like the phones screen because they want to rely less and less on third party manufacturers for their phones. There has been an ongoing conflict between Apple Inc. and Qualcomm over the high royalty rates for the chips and modems provided by Qualcomm. Apple has implicated that they have to price their products at a high price due to the unacceptable royalty rates. The royalty system has created quite a problem for Apple Inc. as Qualcomm gets a part of the revenue generated for the innovations in IPhones. Apple is opting for other suppliers like Intel for their modems. Qualcomm manufactures far superior modems than Intel as seen in the two IPhone 7 versions one with Intel modem and another with Qualcomm modem (Forbes.com 2017). Apple will create customer value loss if they keep on using Intel modems in their phones. Broadcom on the other hand, has bid buy $103 billion to buy its rival chipmaker Qualcomm (Salinas 2017). This could mean that if the deal happens, Apple will be able price its products at a cheaper rate as Broadcom is friendlier to Apple Inc. Laptop Mag has put Apple at the top of its list in their surveys since 2010. In this year, Apple dropped down to the fifth position. This is because of the new MacBook Pros touch bar. Apple has been marketing their IPad as a replacement to MacBook (Murphy 2017). The value of IPad might rise in the near future as the users opt for more portability. The smart watch product lines of Apple will also be facing an up rise in sales with the new lines of watches with glucose monitoring smart bands. Figure 1: Quarterly IPad revenue of Apple (Source: Murphy 2017) Conclusion Thus, it can be concluded that Apple Inc.s future depends on the Broadcom-Qualcomm deal succeeding, as they will be able to provide their IPhones at a cheaper rate and the IPad with enough marketing from Apple might replace the MacBook. References: Forbes.com., 2017. Forbes Welcome. [online] Available at: https://www.forbes.com/sites/aarontilley/2016/10/20/qualcomm-intel-modem-apple-iphone-7/#7980ec622352 [Accessed 24 Nov. 2017]. Murphy, M., 2017. Apple really wants you to replace your laptop with an iPad. [online] Quartz. Available at: https://qz.com/932089/apple-aapl-really-wants-you-to-replace-your-laptop-with-an-ipad-pro-new-models-likely-released-in-2017/ [Accessed 24 Nov. 2017]. Salinas, S., 2017. A Broadcom deal could help fix Qualcomm's problems with Apple. [online] CNBC. Available at: https://www.cnbc.com/2017/11/06/broadcom-qualcomm-deal-could-ease-tensions-with-apple.html [Accessed 24 Nov. 2017]. Yi, Y. and Gong, T., 2013. Customer value co-creation behavior: Scale development and validation. Journal of Business Research, 66(9), pp.1279-1284.

The Federal Reserve Essays - Monetary Economics, Monetary Policy

The Federal Reserve When you look up the word money in the dictionary, you get this as the definition: ?A commodity, such as gold, or an officially issued coin or paper note that is legally established as an exchangeable equivalent of all other commodities, such as goods and services, and is used as a measure of their comparative values on the market.? Money has three basic functions: a medium of exchange, a measure of value, and a store of value. Goods and services are paid for in money and debts are brought upon and then paid off in money. Without money, economic transactions would have to take place on a trading basis. But who controls all of our countries money? Back in the early nineteenth century our country was experiencing major national banking panics. One of the most remembered of these panics was the Banking Panic of 1907. Abram P. Andrew, secretary of the National Monetary Commission collected nearly two hundred samples of different bank currencies created to stem the 1907 panic, and he provided a description of the banks' problems at that time: [The banks] were so singularly unrelated and independent of each other that the majority of them had simultaneously engaged in a life and death contest with each other, forgetting for the time being the solidarity of their mutual interest and their common responsibility to the community at large. Two-thirds of the banks of the country entered upon an internecine struggle to obtain cash, had ceased to extend credit to their customers, had suspended cash payments and were hoarding such money as they had. What was the result? ... Thousands of men were thrown out of work, thousands of firms went into bankruptcy, the trade of the country came to a standstill, and all this happened simply because the credit system of the country had ceased to operate. (The Region, 1988) With all of the troubles the banking system was experiencing, President Woodrow Wilson passed an act in 1913 that established the Federal Reserve System (the Fed). Passing that act was the most drastic banking reform in the country's history. The Federal Reserve Act of 1913 was made to serve as a lender-of-last-resort in times of crisis and to provide a national currency that would expand and contract as needed. A seven member Board of Governors runs the Fed. They are usually bankers or economic specialists that are appointed by the President to 14-year terms. The terms are so long so that the members are protected from all of the political material that goes on. The President then selects a chairman of the board who is the chief spokesperson of the Fed. The current chairman is Alan Greenspan. The Federal Reserve System is also dubbed with the name The Central Bank of the United States. Today the Fed is comprised of twelve regional Federal Reserve Banks spread across the United States. They are located in New York, St. Louis, San Francisco, Chicago, Atlanta, Cleveland, Dallas, Philadelphia, Richmond, Minneapolis, and Kansas City. If you look on the left side of a dollar, you can see which branch it was manufactured at. Each branch acts as a central bank for private banks in their region. Back in 1980 The Monetary Control Act resulted that all banks are subject to regulation of the Federal Reserve. Before this act, banks could choose whether or not they wanted to be ?members? of the Fed. After the act was passed, all banks are required to be a ?member?. The Fed has three main policies in which they influence the way banks operate. They are the legal reserve requirement, the discount rate, and open-market operations. Each policy powers the reserve and lending capability of banks. The discount rate is not usually a potent control, but it is important for it may point to the direction that the Federal Reserve policy goes. The legal reserve ratio is a powerful policy, but changes in it are rare. Open-market operations have a direct impact on the market and are one of the most important ways the Fed controls the money supply. The legal reserve ratio is the ratio of cash reserves to demand deposits that banks are required to maintain.